Discoverable vs Scrunch
Scrunch tracks AI visibility across seven platforms including Claude on every plan, flags content gaps with briefs, generates targeted versions of key pages and serves an agent-facing site layer. It suits marketing teams that want persona-based tracking with large industry prompt sets. Discoverable adds in-product citation outreach drafts and a community copilot, from $99 a month with a free plan.
What Scrunch does
Scrunch tracks AI presence by competitor, persona, topic and geography, flags content gaps and hands over briefs, generates targeted versions of key pages with its Optimizer, and serves machine-readable pages to AI agents; it does not write or publish articles for you.
Where Discoverable is different
Scrunch measures, briefs and optimises pages, and routes outreach and syndication to its Noble and Stacker partners. Discoverable drafts citation outreach in-product, adds a community copilot, and starts at $99 a month with a free plan, against $300 month-to-month.
Ideal customer
Scrunch
Marketing teams, as Scrunch states, at mid-market and enterprise companies and agencies that want persona-based tracking with SOC 2 assurance.
- Entry price
- $250 a month billed annually or $300 month-to-month for Starter (350 custom plus 1,000 industry prompts, 3 users, 3 personas); 7-day free trial, no credit card required
- Engines, as stated
- ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta on all plans; nothing marked add-on or Enterprise-only
Discoverable
Marketing teams and founders who want to measure AI visibility and then act on it, self-serve: 1 brand and 200 prompts on Growth at $99 a month, 3 brands with 1,000 prompts each and up to 5 product lines per brand on Scale at $299, agencies and enterprises on request. Same numerals in pounds and euros.
- Entry price
- a free plan with no card; Growth is $99 a month or $79 a month billed annually, Scale $299 or $249, agency and enterprise on request; paid plans start with a 14-day trial, no card
- Engines, as stated
- seven surfaces on every paid plan: Claude, ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Google AI Mode; the free check runs on Claude
Side by side
| Capability | Discoverable | Scrunch |
|---|---|---|
| Tracked prompts, top self-serve tier | 1,000 per brand across 7 engines, $299/mo | 700 custom plus 2,500 industry prompts at $500/mo ($417 billed annually); Starter is 350 custom plus 1,000 industry at $300 ($250 annually); Claude on every plan |
| AI visibility tracking | Yes | Yes |
| AI content generation | Yes | Yes, page variants and briefs; no article writer |
| Community engagement | Yes | No |
| Citation gap | Yes | Yes: citations by owner and segment, an Influence Score and gap identification |
| Per-product visibility scores | Yes, own prompts & score per line (Scale) | Topic/tag filtering; per-SKU in Shopping (ChatGPT and Copilot) |
| Citation outreach email drafts | Yes, built in (paid plans) | No; via Noble/Stacker partners |
Verified on 6 September 2026 against the sources below. Out of date? Email hello@bediscoverable.ai and we will fix it.
Sources
- scrunch.com/pricing (opens in new tab)
- scrunch.com/blog/content-gaps-find-and-fix-ai-blind-spots (opens in new tab)
- scrunch.com/blog/2026-01-partnership-scrunch-noble (opens in new tab)
- scrunch.com/blog/2026-01-partnership-scrunch-stacker (opens in new tab)
- scrunch.com/blog/shopping-ai-search-visibility-for-products (opens in new tab)
Choose Scrunch if
You want seven platforms including Claude and Meta on every plan, large industry prompt sets on top of your custom prompts, persona modelling, Shopping shelf metrics on ChatGPT and Copilot, an agent-facing site layer, SOC 2, and a no-card trial.
Choose Discoverable if
You want a lower price ($99 a month against $300 month-to-month), a free plan, in-product citation outreach drafts and a community copilot (Scrunch routes both to Noble and Stacker), and a cited-versus-retrieved split with the collection surface labelled on every reading.
Discoverable vs Scrunch: questions
Is Discoverable a good Scrunch alternative?
Scrunch tracks AI visibility across seven platforms including Claude on every plan, flags content gaps with briefs, generates targeted versions of key pages and serves an agent-facing site layer. It suits marketing teams that want persona-based tracking with large industry prompt sets. Discoverable adds in-product citation outreach drafts and a community copilot, from $99 a month with a free plan.
What does Discoverable do that Scrunch does not?
Scrunch measures, briefs and optimises pages, and routes outreach and syndication to its Noble and Stacker partners. Discoverable drafts citation outreach in-product, adds a community copilot, and starts at $99 a month with a free plan, against $300 month-to-month.
How much does Discoverable cost compared to Scrunch?
Discoverable starts at a free plan with no card; Growth is $99 a month or $79 a month billed annually, Scale $299 or $249, agency and enterprise on request; paid plans start with a 14-day trial, no card. Scrunch starts at $250 a month billed annually or $300 month-to-month for Starter (350 custom plus 1,000 industry prompts, 3 users, 3 personas); 7-day free trial, no credit card required. Scrunch's figures were read from its own pricing page on 6 September 2026; see the pricing page for Discoverable's current tiers.
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