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AI search, explained for brands.
Engine changes, AI Overviews updates and our own research, each translated into what it means for your brand's visibility in AI answers and what to do about it.
Google puts image generation inside AI Overviews
Google announced on 14 July that AI Overviews will generate images from a text prompt rather than only surfacing photographs from real websites. A drawn image has no page behind it and nothing to click, which removes another route by which brand imagery reached searchers.
Read →Google's AI Mode Now Fills Shopping Carts: What It Means for Brand Visibility
Google's Connected Apps launch on 16 July lets AI Mode add groceries to an Instacart cart and act inside Canva and YouTube Music without leaving search. Brands now compete to be named in answers that act, not just inform.
Read →We asked AI about 30 brands. 27 were described wrongly
Our July 2026 test asked an AI assistant about 30 real brands, first from memory and then with live web search. From memory, 27 of 30 were described with at least one materially false claim. Live search cut that to 13. Here is the method, the results and what brands can do.
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